How to monetize your WordPress website

To monetize WordPress websites, you need a lot of hard work, extensive planning, and knowledge about the platform. Yet, at PropellerAds, we work with countless publishers that run WordPress websites, so we’re familiar with the best monetization alternatives available and their best practices.

Sure, there are many website builders and Content Management System (CMS) alternatives out there. But WordPress has become the most popular alternative. Still, with almost half a billion websites using this platform, it’s easy to see why it’s one of the preferred tools for people that make a living online.

In this article, we’ll go over the nuances of WordPress website monetization and discuss the options that publishers have available.

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Understanding WordPress

Before going over the methods to monetize WordPress websites, it’s important to understand the unique aspects of working with this platform.

WordPress has become a crowd favorite because it’s free, it offers a drag-and-drop converter, and it’s SEO-friendly. But, there are some things you need to take care of before you monetize your website.

For starters, you need to find a reliable hosting provider that can handle the potential rise in activity. And also set the right foundation in terms of website structure. If not, you’ll have difficulties achieving your SEO goals.

Then, you need to have plenty of content and a consistent influx of engaged users. Finally, you have to ensure that your site is secure and that it abides by the regulations of the GEOs it’s displayed in.

How to Find the Best CMS for News Websites?

However, WordPress makes everything pretty simple for every user. Even for new publishers, webmasters, or website administrators. So, you’ll easily find plugins or various advantageous partnerships they offer (like hosting for example) to solve all your priorities.

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Monetizing WordPress Websites: What Are Your Options?

Now that we’ve covered the basics, let’s go over the WordPress website monetization strategies you have available.

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Partner with a Reliable Affiliate Marketing Network

The first thing you need to ensure is that you work with a reliable network like PropellerAds. Because this will allow you to enjoy advanced features.

For instance, PropellerAds provides a WordPress plugin that makes tag implementation a lot easier. This greatly simplifies the process as WordPress doesn’t offer support for publishers who want to add tags.

Additionally, PropellerAds also provides an awesome feature known as MultiTag. This feature automatically decides the best formatting and frequency for a page. So you don’t have to conduct any testing or adjust anything manually.

In addition, you get to work with Direct Links. And because of this lightweight tag your website isn’t loaded with ads, and you get plenty of space for other formats.

Need more help with the WordPress Plugin?

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Work with a CPA Network

One of the most common ways to make money from a WordPress website is to join a CPA network as a publisher.

In simple terms, this allows you to place relevant, targeted ads on your pages. These ads generate revenues based on the different formats and types of interactions they cause.

In fact, we partner with such a network, Zeydoo. They allow you to increase your mission, and also double down as an affiliate, promoting their offers on your website.

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Implement Google AdSense

Google AdSense is an ad network that’s owned by the world’s largest search engine. While it does offer monstrous reach, it’s important to note that AdSense offers limitations in terms of the industries it allows.

Yet, it’s among the top monetization options for WordPress publishers. And moreover, you can also use it in parallel with PropellerAds, as they greatly complement each other.