World

Apple Reveals New iPhone 14 Colour

Apple on Tuesday introduced yellow versions of its iPhone 14 and iPhone 14 Plus to boost sales that have seen the biggest declines since 2019.

Users across over 60 countries, including the US and UK, can pre-order the new smartphones starting March 10.

Both will feature the same technology and pricing as the original lineup released in September 2022 – the devices start at $799 and $899.

Advertisement

 

Apple has used similar yellow shades in previous models – the iPhone 5c and iPhone 11 – but this is the first time the color has been seen on a modern device.

Advertisement

The move, however, is the tech giant’s secret weapon to boost iPhone sales, which fell eight percent last year.

Bob Borchers, Apple’s vice president of worldwide product marketing, said in a statement: ‘People love their iPhone and rely on it every day for all that they do, and now there’s an exciting addition to the lineup with a new yellow iPhone 14 and iPhone 14 Plus.

Advertisement

‘The extraordinary battery life, lightweight design, pro-level camera and video features, groundbreaking safety capabilities like Emergency SOS via satellite, and all iOS 16 has to offer to make iPhone 14 a great option for anyone in the market for a new iPhone.’

Apple sales saw a major decrease at the end of 2022, as the cost of living increase forced consumers to choose between paying bills or purchasing the latest iPhone.

Advertisement

Apple CEO Tim Cook said the firm was navigating a ‘challenging environment’ while blaming the sales decline on supply shortages due to Covid-19 disruption in China.

‘As the world continues to face unprecedented circumstances … we know Apple is not immune to it,’ he said on a conference call with investors last month.

Advertisement

However, releasing a new color might boost Apple’s bounce back.

The yellow versions will feature the same technology released on September 7, 2022 with the original iPhone 14 lineup.

Advertisement
citynews

Recent Posts

NIGERIAN BREWERIES PARTNERS OZA CARNIVAL

PRESS STATEMENT Nigerian Breweries PLC - The pioneer and largest brewing company in Nigeria which is…

7 hours ago

CAF Made Me Believe I Won – Achraf Hakimi

Paris Saint-Germain star Achraf Hakimi has spoken out following his defeat by Ademola Lookman for…

19 hours ago

Oleksandr Usyk defeats Tyson Fury to tetain heavyweight title

Ukrainian boxer Oleksandr Usyk reinforced his position as one of the greatest heavyweight champions in…

19 hours ago

Nigerian Emergency Agency NEMA Puts All Offices On Alert Over Fatal Stampedes

The National Emergency Management Agency (NEMA) has said it has put all its zonal, territorial…

19 hours ago

We Will Bury PDP, Ibori’s Daughter Blows Hot

Erhiatake Ibori-Suenu, member representing Ethiope Federal Constituency of Delta State in the House of Representatives…

19 hours ago

Emefiele: EFCC secures final forfeiture of 1.925 hectares of landed property linked to former CBN Governor

The Economic and Financial Crimes Commission (EFCC) has reportedly secured a final forfeiture order for…

19 hours ago