FrieslandCampina WAMCO declares  N324.7 Billion Revenue at 50th AGM

Ben Langat, Managing Director FrieslandCampina WAMCO Nigeria PLC

“To mitigate the extremely difficult global economic challenges coupled with
unprecedented inflationary pressures witnessed in 2022, we upscaled our commercial
execution with relentless focus on Revenue Growth Management and redistribution
initiatives to stay agile and competitive. We made investments in our brands via diverse
initiatives, optimizing market spend with an increased focus on physical availability.
Leveraging our strong brands and superior commercial expertise has helped to sustain
our leadership position and deliver significant top-line growth.

“Aside the afore-mentioned metrics, I am proud of several achievements in the year
under review that supported our stability and performance. These include but are not
limited to the launch of Peak Yoghurt 1L pack and successful brand activations like the
annual Three Crowns mum of the year campaign. We also introduced Nunu yoghurt,
Nigeria’s first drinking yoghurt made from 100% locally sourced milk and produced in a
unique mobile factory, also the first of its kind in Nigeria. This is yet another success
recorded in the actualization of our sustainability and backward integration plans in
support of the dairy development policy of the Federal Government of Nigeria. Several
awards and recognitions were also received for the Company’s excellence in marketing,
safety, quality and manufacturing. These external (and global) recognitions are a
validation of our operational excellence and continuous improvement culture in the face
of the tough business climate.