BIGI Backs Campus Talent at Soundcity OnTour
The search for Nigeria’s next music stars took another turn in Abeokuta as Fadina Segun Samson, known by his stage name SEGZY, won the BIGI Music Competition at the Federal University of Agriculture, Abeokuta (FUNAAB), during Soundcity OnTour 2026.
SEGZY finished ahead of Olawumi David (Dayvo), who emerged first runner-up, and Adebayo Moyinoluwa (Sourde), who placed third. The competition carried a reported ₦1 million prize pool, adding a financial reward to the opportunity for emerging artistes to showcase their music and gain wider recognition.
Three Days of Music and Entertainment
Held from October 7 to 9, the FUNAAB stop brought together music, dance, games, and audience engagement over three days, culminating in a concert that put student talent and campus entertainment at the centre of the experience. BIGI and Fearless Energy Drink, both brands of Rite Foods Limited, sponsor the tour.
Regional Finals Showcase Deep Talent
The regional finals also produced a strong showing from emerging artistes:
· Taiwo Oladapo Opeyemi (T.Boss) of Yaba College of Technology (YABATECH) – First Place
· SEGZY of FUNAAB – Second Place
· Alabi David (The Vyine) of the University of Ibadan – Third Place
The results highlight the depth of musical talent emerging from Nigerian campuses and the opportunities created when young performers are given a platform to compete, connect with audiences, and take their ambitions beyond the classroom.
Brand Manager: Creating Platforms for Young Artistes
For Biola Aransiola, Brand Manager, BIGI, the competition reflects the importance of creating opportunities for young people to express themselves and take their talents further.
“There is no shortage of talent on Nigerian campuses. What matters is creating platforms where young artistes can be heard, recognised and encouraged to go further. Seeing them step up and earn their moment in the spotlight is what makes this initiative worthwhile,” Aransiola said.
Soundcity OnTour 2026: Expanding to 20 Campuses
The FUNAAB activation is part of Soundcity OnTour 2026, sponsored by Rite Foods’ BIGI and Fearless Energy Drink.
The nationwide campus entertainment and talent discovery initiative is expanding to 20 institutions following its debut across 10 campuses in 2023.
The tour combines music competitions, dance challenges, interactive experiences, and live concerts, bringing brands and young audiences together through entertainment.
About Rite Foods Limited
For Rite Foods Limited, the Nigerian food and beverage company behind the initiative, the platform offers an opportunity to connect with young Nigerians while supporting the creativity shaping contemporary music and youth culture. Its portfolio includes:
· BIGI Carbonated Soft Drinks
· Fearless Energy Drink
· BIGI Premium Drinking Water
· Sosa Fruit Drink
· A range of sausage products
· The recently launched LIDA Malt
Next Stop: Kwara State University
With the FUNAAB winners crowned and new talents making their mark, the excitement continues as Soundcity OnTour heads to Kwara State University, where another set of emerging artistes will have the opportunity to showcase their talent and take the next step towards their musical ambitions.
Key Facts at a Glance
Detail Information
Event Soundcity OnTour 2026 – FUNAAB Stop
Dates October 7–9, 2026
Winner SEGZY (Fadina Segun Samson)
First Runner-Up Dayvo (Olawumi David)
Third Place Sourde (Adebayo Moyinoluwa)
Prize Pool ₦1 million
Regional Winner T.Boss (YABATECH)
Regional Second SEGZY (FUNAAB)
Regional Third The Vyine (University of Ibadan)
Sponsors BIGI, Fearless Energy Drink (Rite Foods Limited)
Next Stop Kwara State University
Frequently Asked Questions
Q: Who won the BIGI Music Competition at FUNAAB?
A: SEGZY (Fadina Segun Samson) won first place, followed by Dayvo (Olawumi David) and Sourde (Adebayo Moyinoluwa).
Q: What is Soundcity OnTour 2026?
A: It is a nationwide campus entertainment and talent discovery initiative sponsored by BIGI and Fearless Energy Drink, expanding to 20 institutions in 2026.
Q: How much is the prize pool for the BIGI Music Competition?
A: The competition carried a reported ₦1 million prize pool.
Q: Who won the regional finals of the BIGI Music Competition?
A: T.Boss of YABATECH won first place, SEGZY of FUNAAB placed second, and The Vyine of the University of Ibadan placed third.
Q: Who is the Brand Manager for BIGI?
A: Biola Aransiola is the Brand Manager for BIGI.
Q: Where is Soundcity OnTour heading next?
A: The tour heads to Kwara State University for its next stop.
Q: What brands are under Rite Foods Limited?
A: Rite Foods Limited’s portfolio includes BIGI Carbonated Soft Drinks, Fearless Energy Drink, BIGI Premium Drinking Water, Sosa Fruit Drink, sausage products, and LIDA Malt.
