… By connecting brands with people and communities, Havas’ network dedicated to activating consumer passions will drive business growth for African brands Havas Africa has officially launched Havas Play, Havas’ global network with expertise across sponsorships, partnerships, experiential, social, influencers, and branded content. This latest launch expanses the footprint of the global Havas Play network, which encompasses over 500+ Play experts in more than 20 countries across the globe. According to PricewaterhouseCoopers’ Africa Entertainment and Media Outlook 2024-2028 report, entertainment and media (E&M) revenue in South Africa, Kenya, and Nigeria is expected to surpass the average 3.9% compound annual growth…
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