Lifestyle & Fashion
BBN’s Erica Signs Star Radler And Legend Stout Endorsement Deals
BBN’s Erica Signs Star Radler And Legend Stout Endorsement Deals
Big Brother Naija’s Erica has signed double endorsement deals with Star Radler And Legend.
As the Star Radler Citrus relaunches with the new look and introduction of the new red fruit flavour Legend stout, the two brands have just announced the signing of Erica Nlewedim of the Big Brother Naija as their new Ambassador
While reflecting on the brand’s new ‘Red Fruit’ variant, Portfolio Manager, Non Lager & Flavoured Brands, Sarah Agha said, “We’re very excited to be unveiling this new flavour. Having tested and planned this launch for quite some time, we’re happy to be giving our consumers more than just a taste of the new variant but offer twice the refreshment. The new red fruit variant gives every consumer a chapman taste mixed with beer, making it a unique drink. We can’t wait to hear all the reviews!”
https://youtu.be/pLyaZq1H7t4
In her remarks on the brand’s new look, the Brand Manager, Star Radler, Onyebuchi Nwangwu added, “With the new label and can design, Star Radler will stand out on the shelves and in the fridges at your favourite supermarkets and stores. We’re confident that this new look adds to the unique experience every Radler consumer will have with the brand.
The two brands took to their social media page to welcome her into the family
Star Girl + Star Radler? Yes please! We're super excited to announce that @EricaNlewedim is officially a part of the ever-growing Star Radler family. Let's give her the warmest welcome, people! #EricaUnveils #StarRadler #TwiceTheRefreshment pic.twitter.com/jrsZjgHEdk
— Star Radler (@star_radler) November 12, 2020
Expressive. Bold. Stylish. Just like the all new Legend Extra Stout. Let's officially welcome @ericanlewedim to the flow. #ItFlows#EricaUnveils #LegendExtraStout pic.twitter.com/i7mvh2gayq
— Legend Extra Stout (@Legend_NG) November 13, 2020
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