Legendary Fashion Designer, Pierre Cardin Dies At 98

Legendary French fashion designer Pierre Cardin is dead.

He died yesterday at the age of 98 at a hospital in Neuilly in western Paris, his family said.

Cutting his teeth working at top couture houses such as Christian Dior, Cardin went on to launch his own brand and pioneered the use of licensing in fashion, plastering his label’s name on products of all kinds. His savvy business sense brought him a mix of admiration but also scorn from fashion purists at the time.

In the 1960s and ’70s he upended traditional fashion with his futuristic, avant-garde looks. He became known for his visionary creations, shaking up fashion with bubble dresses and geometrical designs. Cardin was also one of the first to bring high fashion to the masses by selling collections in department stores beginning in the late 1950s.

While he no longer presented runway collections in his later years, Cardin remained active in the industry, attending parties and events and taking young designers under his wing.

He had previously been a mentor to prominent designers such as Jean Paul Gaultier.