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Netflix apologizes for inappropriate ‘Cuties’ poster amid criticism it ‘sexualizes’ children

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Netflix has issued an apology for the “inappropriate” marketing poster it released to promote the forthcoming French movie, Cuties.

 

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The poster released by Netflix shows the young girls of the film in suggestive dance poses. This led to a petition in Change.org to remove Cuties from the streaming platform, calling it, “disgusting as it sexualizes an eleven-year-old for the viewing pleasure of pedophiles and also negatively influences our children.”

 

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The petition added that there is no “need for such content in that age group, particularly when sex trafficking and paedophilia are so rampant.”

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Following the backlash received over the chosen artwork, Netflix apologized for the mistake and corrected it.

 

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“We’re deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance,” Netflix shared on Twitter. “We’ve now updated the pictures and description.”

 

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‘Cuties,’ is a film about an 11-year-old rebel girl who joins a free-spirited dance group and starts exploring her feminity. The film which was directed by French filmmaker Maïmouna Doucouré will be released on September 9, 2020.

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