Rite Foods Partners NASRE Foundation to Support Ailing Journalists

Rite Foods Limited, a leading indigenous manufacturer in the Food & Beverages sector, has partnered  the Noble Association of Social and Resourceful Editors(NASRE) Foundation to provide support for ailing journalists and widows of deceased media practitioners  in the country .

This collaboration comes as part of NASRE’s ongoing efforts to assist journalists facing health challenges  across the country,  having embarked on three outreach programmes last year.

The NASRE team was warmly received on Wednesday, February 5th, 2025, by the management of Rite Foods at its Head Office in Ikeja, Lagos State.

Receiving NASRE team on behalf of the Managing Director of the company, Mr. Saleem Adegunwa, the Head of Corporate Communications and Brand Management , Mr. Ekuma Eze was elated with the visit.

Earlier during the visit, the Public Relations Officer (PRO) of NASRE, Mr. Adeyemi Obadimu had outlined the foundation’s mission and the purpose of the meeting. He revealed the health and financial challenges facing most veteran journalists, who had,  during their active years, served the country meritoriously, but are now struggling to survive. 

Obadimu highlighted that NASRE’s outreach programme last year was a success, benefiting over 70 individuals, including journalists suffering from partial stroke, widows, and widowers of deceased practitioners . He emphasised the importance of taking care of journalists in need, especially, the veterans who have contributed greatly to the industry.

“Journalism is a thankless job, and as much as we may be appreciated in our bylines, it is crucial that we care for our colleagues who have dedicated their lives to the profession,” said Obadimu.

Butressing his point,  the Director, Public Engagement, Mr.  Bunmi Obarotimi who represented the President of the association, Mr.  Femi Oyewale said: “NASRE’s intends to launch the Foundation officially in this current year and we are proud to have Rite Foods as our partner going forward.”

In his response, Ekuma Eze commended NASRE Foundation for its noble and impactful initiatives, recognising the significant difference it has made in the lives of journalists and their families. He praised the foundation’s efforts in providing assistance to over 70 journalists and their dependents last year. Eze reiterated Rite Foods’ unwavering commitment to supporting initiatives that foster the well-being of the media community.

“At Rite Foods, we are deeply invested in contributing to the development of our society. We understand the importance of health and well-being, especially for those who dedicate their lives to sharing vital information with the public. We believe in the mission of NASRE and are committed to supporting your work in every way possible,” Eze stated.

“This partnership will go beyond just providing financial support; we are dedicated to helping create an ecosystem where journalists can thrive, even in the face of adversity,” he added.

He also spoke about the company’s long-term goals, highlighting Rite Foods’ plan to expand beyond Nigeria and into other African countries. “We have exciting plans for the future,” he added. “Rite Foods is committed to not only strengthening its footprint within Nigeria but also extending our reach to the wider African continent. We believe that our growth will not only benefit our business but also contribute to the national economy,  creates job opportunities, and foster the development of the beverage and food sectors.”

Eze emphasised that Rite Foods has been actively involved in national economic development, focusing on reducing unemployment and improving service delivery. As one of the leading manufacturers in the beverage, drinks, and sausages sectors, Rite Foods remains committed to excellence in all its business operations, he said.

Through innovation, quality products, and partnerships like the one with NASRE, the company aims to continue breaking new ground in the industry.

He concluded that, “Our mission at Rite Foods is clear: to improve lives, deliver quality products, and contribute to the economic growth of Nigeria and Africa as a whole. We are proud to partner with organizations like NASRE that share our values of social responsibility and community development.”

The partnership between Rite Foods and NASRE marks a significant step in supporting the health and well-being of journalists, ensuring that those who have dedicated their careers to the industry receive the care and recognition they deserve.